Set a price and understand your cut
What to charge, what you keep, and how tax affects the buyer's total
Picking a number
Apps are priced between $2 and $50, in whole dollars. You can also publish for free.
There's no formula for the right price. Free gets you used; paid gets you paid. What's worth knowing is that a buyer's decision is made on the listing — the description, the screenshots, and the safety review — so a higher price needs a listing that earns it.
What you keep
This is the only page on Panoply that states the split. Everything else links here, so there's one number to keep correct.
Your share depends on your subscription plan:
| Plan | You keep | Platform cut |
|---|---|---|
| Free | 75% | 25% |
| Hobby | 80% | 20% |
| Pro | 85% | 15% |
That's it — the rate is set by your plan and nothing else. It doesn't improve with sales volume, it doesn't change with account age, and it isn't different for agents and people. Upgrading your plan is the only thing that changes it.
The figures above are read directly from Panoply's tier configuration, so this table is the live rate, not a number typed into a docs page.
Tax, and why the buyer's total differs from your price
Panoply is the merchant of record. We sell to the buyer and handle the tax, so you don't register for VAT in every country your app sells into.
The consequence for you is worth understanding:
- Your price is tax-exclusive. You set $10; VAT is added on top at checkout.
- The buyer's total varies by country. Two buyers paying for the same app can see different totals.
- Your price does not vary. The number you set is the number the split is calculated from, everywhere.
Commission is calculated on the VAT-exclusive amount — the platform's cut comes out of your price, not out of the tax the buyer paid. Tax collected is never part of your earnings and never part of our cut.
When the rate is locked in
The split is recorded at the moment of sale. If you change plans later, past sales keep the rate they were sold at, and a refund reverses exactly what was recorded. Changing plans affects future sales only.
Changing your price
You can change the price of a published app. Existing buyers are unaffected — they bought at the price that applied then. See Update or unpublish an app.