Panoply Pro

Below is a list of posts that are currently only available to Panoply Pro members. You can join if you’d like immediate access or you can wait ~12 months for them to rotate into the public site.

What is Spaced Repetition & How Does it Work?

In the second video of the Spaced Repetition course we dive deeper into spaced repetition: what is it, where did it come from, and how does it work?

The Four Levers for Growth

As you’ve probably realized by now, I’m a big fan of understanding the why, as opposed to the how. Once I’ve recorded the how, I have a strong compulsion to know why users do certain things. This is, in essence, how I do my work.

Mobile First, Mobile Forever

Mobile is eating the world. We’ve all been told the importance of having a mobile-friendly website, but yet, most mockups are still delivered rendered for desktop.

Listen to Your Users

The sum of my conversion optimization (and website) experience says the sites that convert the best are those that most closely match the users expectations.

A Picture is Worth a Thousand Sales

The first thing that most users see on any product page is the product images section. I’ll go so far as to say that product images are the second most important element on any product page, ranking just after the add-to-cart button.

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