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As you’ve probably realized by now, I’m a big fan of understanding the why, as opposed to the how. Once I’ve recorded the how, I have a strong compulsion to know why users do certain things. This is, in essence, how I do my work.
Mobile is eating the world. We’ve all been told the importance of having a mobile-friendly website, but yet, most mockups are still delivered rendered for desktop.
The sum of my conversion optimization (and website) experience says the sites that convert the best are those that most closely match the users expectations.
The first thing that most users see on any product page is the product images section. I’ll go so far as to say that product images are the second most important element on any product page, ranking just after the add-to-cart button.
Optimizing a checkout page is the final test. This is how I think about checkouts, and how I approach typical optimization projects.