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Panoply is an an online publication about marketing, design, and digital strategy.

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Don’t Act As-If

Better Marketing

Don’t sell the response before the product.

Highly Opted-in Audiences

Better Marketing

There’s a new model emerging that eschews the traditional transactional opt-in arrangement. I think it’s for the better.

Course Introduction

Anki & Spaced Repetition

A gentle introduction to spaced repetition. What this course is, who it’s for, and why it’s useful.

Episode 1 – Annie Duke


Annie Duke is a retired poker player, author, and general high level thinker on decision making strategy.

Do Things That Don’t Market

Better Marketing

You don’t have to market everything that you create.

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