Better Marketing

Listen to Your Users

The sum of my conversion optimization (and website) experience says the sites that convert the best are those that most closely match the users expectations.

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The sum of my conversion optimization (and website) experience says the sites that convert the best are those that most closely match the users expectations.

As I’ve said before, websites should be built for the user, not the business that created them.

This issue of Conversion Gold is going to talk about how you can do that. We’re going to dive into the best way to understand what users think about your website.

It’s difficult to build a great website in a vacuum — which is exactly what an overwhelmingly large amount of companies do. Learning from (and collaborating wherever possible) with your customers should enable you to build a site that meets all of their requirements in a way that creates value for the business behind it. Such a website should be a win-win, both highly performant for the business, and very easy for their customers to use.

Types of feedback

What we’re really after here is simple feedback. We want to be able to ask people questions about our website and hopefully, learn from their answers. This feedback allows us to more closely understand our customers needs and expectations and build features that support them.

Any tool that enables you to ask customers questions should suffice, however there are a few formats that are generally accepted to be more actionable. The most common ways to gather this type of feedback are: focus groups, on-site surveys, and remote user testing.

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