I’m obsessed with figuring out the what and why of how people use websites. My most primary belief is that the best websites are built for users, not the businesses that create them. This section contains my thoughts on build user-friendly and user-centric websites.
Mobile is eating the world. We’ve all been told the importance of having a mobile-friendly website, but yet, most mockups are still delivered rendered for desktop.
The sum of my conversion optimization (and website) experience says the sites that convert the best are those that most closely match the users expectations.
The first thing that most users see on any product page is the product images section. I’ll go so far as to say that product images are the second most important element on any product page, ranking just after the add-to-cart button.
Optimizing a checkout page is the final test. This is how I think about checkouts, and how I approach typical optimization projects.
Many marketers end up building several websites over their careers, with some running into the dozens of completed projects. I built a few dozen myself before I started thinking critically about what each page stands for.