Better Marketing

I think a lot about marketing and this is where you can read those thoughts that I’ve written down. Things here might range from short observations, all the way up to in-depth resources.

Don’t Act As-If

Don’t sell the response before the product.

Highly Opted-in Audiences

There’s a new model emerging that eschews the traditional transactional opt-in arrangement. I think it’s for the better.

Do Things That Don’t Market

You don’t have to market everything that you create.

The Four Levers for Growth

As you’ve probably realized by now, I’m a big fan of understanding the why, as opposed to the how. Once I’ve recorded the how, I have a strong compulsion to know why users do certain things. This is, in essence, how I do my work.

Narrative Marketing

The best marketing is customer-centric. Here’s how to create narratives that allow your products to spread naturally.

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