I think a lot about marketing and this is where you can read those thoughts that I’ve written down. Things here might range from short observations, all the way up to in-depth resources.
Don’t sell the response before the product.
There’s a new model emerging that eschews the traditional transactional opt-in arrangement. I think it’s for the better.
You don’t have to market everything that you create.
As you’ve probably realized by now, I’m a big fan of understanding the why, as opposed to the how. Once I’ve recorded the how, I have a strong compulsion to know why users do certain things. This is, in essence, how I do my work.
The best marketing is customer-centric. Here’s how to create narratives that allow your products to spread naturally.