Better Marketing

I think a lot about marketing and this is where you can read those thoughts that I’ve written down. Things here might range from short observations, all the way up to in-depth resources.

The Four Levers for Growth

As you’ve probably realized by now, I’m a big fan of understanding the why, as opposed to the how. Once I’ve recorded the how, I have a strong compulsion to know why users do certain things. This is, in essence, how I do my work.

Narrative Marketing

The best marketing is customer-centric. Here’s how to create narratives that allow your products to spread naturally.

Listen to Your Users

The sum of my conversion optimization (and website) experience says the sites that convert the best are those that most closely match the users expectations.

Interview with Peep Laja

Peep Laja is the founder of CXL, CXL Institute, and the soon-to-be-launched CopyTesting.com. Peep has a voice, and he’s not afraid to use it. His twitter profile proudly proclaims, “I call your bullshit” — and indeed, he does.

Interview with Jon Henshaw

Out of all of the people that I know, I would classify very few as polymaths — people that are able to make things happen across a wide spectrum of disciplines. This is probably a quotient both of the company that I keep, and of the population at large. Jon Henshaw is one of those rare few that seems able to do things that most of us (me?) can’t, won’t, or haven’t thought of.

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