Better Marketing

I think a lot about marketing and this is where you can read those thoughts that I’ve written down. Things here might range from short observations, all the way up to in-depth resources.

Cashing in on Bias

Building and borrowing bias are powerful ways to generate sales and keep customers.

How to Stop Being a Dumb Marketer

The full recording of my talk on first principles, marketing, and growing websites.

Persistent Problems

What is marketing really, if not a collection of persistent problems?

The Iterated Campaign

On how we can be more honest with ourselves, and build optimization into the process.

Lumpy Products

Sometimes you have to think small in order to get big.

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