I think a lot about marketing and this is where you can read those thoughts that I’ve written down. Things here might range from short observations, all the way up to in-depth resources.
On how we can be more honest with ourselves, and build optimization into the process.
Sometimes you have to think small in order to get big.
Don’t sell the response before the product.
There’s a new model emerging that eschews the traditional transactional opt-in arrangement. I think it’s for the better.
You don’t have to market everything that you create.