Better Marketing

I think a lot about marketing and this is where you can read those thoughts that I’ve written down. Things here might range from short observations, all the way up to in-depth resources.

The Iterated Campaign

On how we can be more honest with ourselves, and build optimization into the process.

Lumpy Products

Sometimes you have to think small in order to get big.

Don’t Act As-If

Don’t sell the response before the product.

Highly Opted-in Audiences

There’s a new model emerging that eschews the traditional transactional opt-in arrangement. I think it’s for the better.

Do Things That Don’t Market

You don’t have to market everything that you create.

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